Last updated: April 2026 · Bur Dubai · Since 2018
AppleForce sells new and pre-owned Apple devices from Shop 58 in the IT Center Building — one shop, one team, eight years on the same street. A 5.0-star Google rating across 15 reviews. Free delivery to all 7 emirates on qualifying orders.
2018
In Bur Dubai since
5.0★
15 Google reviews
90 days
Pre-owned warranty
7
UAE emirates covered
We started in 2018 in the IT Center Building, where most of Dubai's genuine grey-market and pre-owned Apple stock has been traded for over twenty years. The rent is lower than Dubai Mall — that difference shows up in our prices.
Every pre-owned device gets verified at checkcoverage.apple.com before it goes on a shelf. We share the serial number with you before payment so you can independently confirm it. Every Mac runs through Apple System Diagnostics. Every iPhone gets battery health checked. Then it gets a 90-day warranty.
New devices come from UAE-authorised distributors — factory sealed, A-region UAE model numbers (verifiable at apple.com/ae), full Apple warranty. We are not an Apple Authorised Reseller, and we do not pretend to be. We are an independent shop that has stayed at the same address long enough to build a reputation worth protecting.
One shop, one team since 2018. Our founder runs the floor, and every Mac and iPhone is inspected, tested and refurbished in-house at Shop 58 by our own lead technicians — nothing is sent to a third party.
Abdul Aziz
Founder & Owner
Muneeb
Lead Technician
Shafeeq
Lead Technician
Ali
Lead Technician
Every pre-owned device IMEI-checked at checkcoverage.apple.com. New stock from UAE distributors with A-region model numbers.
Same-day or next day across Dubai. 1–3 days to other emirates. Free on qualifying orders. Cash on delivery available in Dubai and Sharjah.
WhatsApp +971 55 463 6100, Mon–Sat 9am–10pm. Replies in minutes during business hours, not chatbot loops.
Shop 58, IT Center Building
21 21A St, Bur Dubai
Al Souq Al Kabeer, Dubai, UAE
Phone: +971 55 463 6100
Message us on WhatsAppMonday–Saturday: 9:00 AM – 10:00 PM GST
Sunday: Closed
Good service, professional and ethical — a service you can trust. I bought a MacBook Air M1 2020, the quality is good with no defect. Thanks Muneeb for the keen and professional support.
Silvano Awino Joseph
Google review · bought MacBook Air M1
Flawless as always. Best price in UAE. Great communication and always customer-oriented. My second time selling and not my last. 5 stars!
Bernhard Boesch
Google review
Sold my MacBook for cash in Dubai and the experience was fantastic. The team came right to my doorstep for pickup — a fair price, professional, and completely hassle-free.
Ali Raza
Google review
Easy process to sell my MacBook Air (2018) and Muneeb gave us a good competitive price for it. Easy communication through WhatsApp. Recommended.
Elia Rani
Local Guide · Google review
Great and fast service, and a better price than the Apple Store.
Sergei Zhuravlev
Google review
Very good service, easy process. They sent a courier to pick up from my location in Abu Dhabi — fast and transparent the whole way.
Mohamed Ali
Google review
AppleForce has operated from the IT Center Building in Bur Dubai since 2018. Same shop, same team — Shop 58 on the 21A St side, ground floor.
No. AppleForce is an independent reseller, not an Apple Authorised Reseller. Every product we sell is genuine Apple, sourced from UAE distributors and verified at checkcoverage.apple.com before listing.
New devices ship with the manufacturer warranty included. Pre-owned devices come with our 90-day parts and labour warranty. Walk in to our Bur Dubai shop with proof of purchase if anything fails — we repair or replace at no charge.
Yes. Free delivery on qualifying orders. Dubai same-day or next day. Sharjah and Ajman next day. Abu Dhabi within 1–2 days. Northern emirates within 2–3 days via courier.
The IT Center Building is the heart of Dubai's electronics district — the same area where most genuine grey-market and pre-owned Apple stock has been traded for 20+ years. Lower rent here means better prices for you.
AppleForce is an independent reseller and is not affiliated with, authorised by, or endorsed by Apple Inc. Apple, iPhone, MacBook, iPad, Apple Watch, AirPods, and other Apple product names are trademarks of Apple Inc.